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Cheryl Pesce Lifestyle Brand


Chery Pesce Lifestyle Brand dba Chery Pesce: The Lifestyle Store is a handcrafted jewelry and modern homegoods store located at 1350 Concourse Avenue, Suite 125 in Memphis that has experienced at least a 255 drop in revenue as a result of COVID-19. The applicant closed retail store for two months with three employees out of work. Foot traffic at Crosstown Concourse greatly reduced. Inventory of Spring and Summer collections unsold.
Stabiliation and Recovery Plan:
• Hosted sales on their webstore to keep customers engaged (but not profitable endeavor)
• Planning Fall and Winter collections
• Negotiating with suppliers to remain in good-standing
NEED Grant funds will be used supplement rent and other fixed costs totaling $6,000 per month(excluding payroll) and offset debt.

Financing Amount:


Projected Total Jobs:

Not applicable

Total Investment:

Not applicable



Cheryl Pesce Lifestyle Brand

1350 Concourse Ave. , Suite 125 Memphis, TN 38104