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Area 51 Ice Cream LLC


Area 51 Ice Cream LLC is an ice cream shop located in Crosstown Concourse that has experienced at least a 25% drop in revenue as a result of COVID-19. Sales began dropping at the beginning of outbreak, weeks before having to close. Sales are down more than 70% since reopening compared to same time last year. The business has also experienced supplier disruptions.
Stabilization and Recovery Plan:
• Re-opened with reduced employee hours and cut variable costs where possible
• Working with landlord on possible rent concessions moving forward
• Trying to reimagine customer experience under new social distancing guidelines
• Received$45,200 from PPP
The NEED Grant funds will be used to supplement rent payments and labor costs.

Financing Amount:


Projected Total Jobs:

Not applicable

Total Investment:

Not applicable



Area 51 Ice Cream LLC

1350 Concourse Avenue, Suite 168 Memphis, TN 38104