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Alcenia’s Dessert and Preserves Shop


Alcenia’s Dessert and Preserve Shop is a restaurant located at 317 North Main in Memphis that has experienced at least a 25% drop in revenue as a result of COVID-19. Tourists make up a large part of the company’s business and tourist traffic has disappeared as a result of the pandemic. Lunch business declined dramatically and evening and weekend business has been disrupted.
Stabilization and Recovery Plan:
• Updating appearance of location
• Launched updated marketing campaign including an online cooking show
• Selling preserves online
The NEED Grant funds will be used to supplement commercial space mortgage and operating budget.

Financing Amount:


Projected Total Jobs:

Not applicable

Total Investment:

Not applicable



Alcenia’s Dessert and Preserves Shop

317 North Main, Memphis, TN 38103