Summary

AJ’s HAVC&R LLC is a heating and air conditioner business located at 2135 Chelsea Avenue in Memphis that has experienced at least a 25% drop in revenue as a result of COVID-19. The owner has lost large contracts due to the pandemic. Residential business has dropped severely as customers are skeptical about house calls. The owner is also paying expenses from his savings.
Stabilization and Recovery Plan:
• Rethinking marketing strategy to cast a wider net
• Will run a series of paid for ads on Facebook and Google
• Added an aggressive pricing structure for preventative maintenance customers
NEED Grant funds will be used for rent, salaries, and overhead expenses

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